I've been thinking all along about how I could possibly review this one, because when you describe the plot it sounds like a typical cheesy urban fantasy. A family of Scottish werewolves battle - mostly in London - over who will become the new leader after the old one dies, variously assisted, opposed or obstructed by some broke university students, up and coming fashion designers, dissolute musicians, shady drug dealers, and a few fire elementals from another dimension.
And don't get me wrong, I kind of like those cheesy urban fantasies. But the thing is, this really is somethign else. Its actually urban. Its still funny and weird, but its Brixton squat, aspiring musicians on the dole and drug addled bulemic models scarfing up the canapes at gallery openings funny and weird. Its like Siouxie and the Banshees hooked up with Charles de Lint.